The technology of
drones and UAVs has undoubtedly brought about a significant change in how
business is done these days. These aerial vehicles have become a part of every
industry imaginable since their introduction. Their benefits have been proven
time and time again to be too good not to be redeemed if one has the chance.
Drones and unmanned aerial vehicles have revolutionized a large number of
industrial fields and marketing services is one of them.
Drones and UAVs have
opened up new ways for marketers to promote their products. Companies like Hoovy and DroneCast emerged with idea of flying
billboards. It involves one or two drones
carrying a billboard and flying at a viewable distance throughout a specific
area. All it takes is a well-designed billboard and a drone operator. Instead
of waiting for potential consumers to drive or walk by a billboard in the
street, companies can now target areas in which they know a large number of target
consumers live or work. They’re no longer bounded by the number of billboards
in a certain place. Marketers can now ply trade anywhere they wish.
Drones are also used in
shooting commercials. Their ability to fly at high altitudes gives cameramen
the ability to take exquisite shots that were impossible before or were only
possible with the use of a helicopter. Now drones are becoming cheaper every
day which makes it easier for marketers to include them in their marketing
strategies. There’s no doubt that marketing has now become more effective than
ever in the age of drones and unmanned aerial vehicles.
One can only predict
that drones will get more and more integrated in industrial and marketing
sectors as time goes by. With every day passing there’s a renewed potential of
a new use of drones coming to light. Few years ago it would have been hard to
imagine drones being that affordable and easy to control. Now, we depend on
them in a lot of fields and there’s still more yet to come.
In the near future, we
expect a new order of drones to come out. A new generation. The new drones will
come with an already developed AI. Drones that you won’t have to monitor but
you only have to order. When preprogrammed drones become easily deployable,
they’ll open a whole new path for their marketing and industrial use. Companies
like DroneDeploy use a similar approach. Their drones cover two million acres
mapped across 100 countries but they can only be used for surveying, mapping
and exploring.
Some milestones are
expected to change the image of how we see drones, the most important one is
the birth of Amazon Air Prime. Delivering packages to doorsteps by drones
sounds too good to be true but this is what Jeff Bezos and the Amazon team are
now working towards. Now that drones are here and operating in full effect, the
sky is the limit for drone use in marketing.
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