The
use of UAV is finding new avenues with every passing day. The field of sports
and athletics is no different and many sports teams are actively trying to
incorporate drones in team management. Golf is one such sport where drones are
being used to a great extent. Drones are being used in the areas of golf
management and golf marketing.
Golf management
Managing
a golf course is a tough task as it not only involves catering to the golfers but
also includes maintenance of the entire golf course. This job has been done
manually for years with the staff inspecting each and every corner of the golf
course to see the condition of the vegetation. Drones are now being used to
manage and monitor different parts of the golf course to make the operation
efficient and time-saving. The drones simply move around the golf course and
film the various parts of the golf course to find out if there is any problem
with the vegetation in any part of the course. There are a number of companies
which offer golf course management via drones. NexDrone, Greensight and many
other companies use their drones to record the footage and then store it on a
cloud for easy accessibility. With aerial imagery, the management team of the
course can not only find out the problem areas but can also flag potentially
problematic areas.
Golf marketing
Drones
have been in use for golf marketing for a long time and golf courses which
don’t use drones for marketing purposes are surely not maximizing their
marketing potential. UAVs offer the best chance to capture the golf course in
all its grandeur and the footage can then be compiled into an awesome
promotional video which would convince people in a far better manner than any
other promotional pitch. Great videos for marketing normally include a detailed
view of each hole in the course with the aerial footage backed by narration of
the hole by a reputed golfer. It’s all the better if the drone can also help
create a 3D map as it would give any potential golfer an even better idea of
what he/she might be getting access to by buying a membership. While many golf
courses prefer to use the services of a drone company, a few golf courses use
drones so much that they are thinking on the lines of buying one from
themselves. There are a number of drones in use for golf marketing these days
with Iris+, AirDog, Hexo, Phantom and Q500 Typhoon some of the most popular
ones.
While
drones are very close to reaching their full potential when it comes to golf
marketing, there is still a lot that can be achieved by them in the field of
golf course management and maintenance. As drone technology improve and heat
sensing and imagery techniques become more refined, it will soon become
possible for drones to do the entire analysis on their own with the staff just
needing to go and rectify the problem.
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