Friday, June 24, 2016

How Advertising Agencies are Benefitting from Drones


The most innovative ideas usually come from the creative minds of the people working in advertising agencies. The companies leave no stones unturned to get their products noticed and this is why they make use of the latest technology on the horizon. Not only this, they even try to be the first in using that very new technology. Drones, or the UAVs, are enjoying that kind of attention and are the latest sensation in the advertising business. Right now, wherever there is a drone flying in the sky people get attracted to it and try to have a better look at it. Many of them even try to click photos of the drone. This popularity of drones is being used by the advertising agencies for advertisement and promotion purposes.

There are many entrepreneurs who have made use of this opportunity and have started to provide advertising services by using drones. The initial response is really good and this makes the future of drone advertising very bright. The new advertising agencies that are using drones for the campaign of different companies are talking highly of this innovative technology. The companies like DroneCast and Hoovy have already made a mark in this field. Hoovy has developed a quadcopter in such a way that it is very useful in the field of advertising and has also been named by the company as advatar.

Why is drone advertisement in such demand?
The advertising world is full of ideas but when it comes to advertising on the go it is still the same old boring billboards, advertisements at the bust stations and the advertisements through radio that have not changed for a very long time. These forms of advertisements have lost their charm and often people tend to ignore them as if they do not exist at all. The ads on the radio are overlooked by changing to the station that is not running the ads at that very moment. So there is a strong need of an eye catching way of advertising and at the present moment there is nothing better than drone advertising.
The advantages of advertising with drones
·         Drones can help companies in using drone-based banner advertising for their products and services. This can be done at any type of outdoor location or even at events where the drones are sure to get the attention of the onlookers.
·         Drone advertising is one of the means by which you can advertise on the beach, on the road, in the parks and any other location you can think of.

Usefulness of drones in advertising industry

Drones are also helpful for the advertising agencies, because they can be used to shoot videos and take photographs that were not possible before. The advertising agencies can create films and take insane aerial shots of the products they are advertising. Thus, drones have their usefulness in not only promoting a company but also in making the ads for that company.




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